Casual Dining vs. Fast food restaurant | Which is more profitable
Since the turn of the century, social scientists and bizarre investors in the fast-moving services industry have debated the central question: What separates a fast-food member from an area called speed? The lines between fast food and junk food are getting thinner, especially in the years of high-order technology, delivery services, food stalls, and marketing focused on new ingredients.
With the Thrillist fast food awards, The Fasties, coming up, we realized we needed to put this fundamental question, obviously straight to bed finally. We want clarity in our reporting on what and what is not fast food. We also want to highlight the qualities that keep chains fast and their food separate.
Who better to do that than Kat Thompson and Kevin Alexander, two outstanding, impressive, and dignified scholars in the realm of food handed out in a paper bag? Over the past few months, we have spent many hours reading in libraries, looking at the highway for information, and calling each other conference call software to answer all these questions. Finally, we believe we have come to create some clear rules set in stone.
So… what constitutes fast food?
Fast food is where you throw in the middle of the night on a more unusual night than usual when you put in McDonald’s French hot tubs or a meal of munchies from Jack in the Box to rescue you. It is your pilot on the road, with packing windows serving as the primary source of food between Point A and Point B. Fast food has money where money is limited, where you can easily create satisfying food from a folded building for $ 5. at low prices, there is always a ball hole nearby, and plastic toys throughout the Happy Meal.
1. It has a drive-thru
You pull, you don’t get out of your car, you pack your food, and you get out of there. Drive-thrus adds a lot of “fast” to fast food. McDonald’s, Burger King, Taco Bell, Wendy’s – all of these fast-food restaurants have one thing in common, and it’s not true that they serve pre-packaged food (I mean, Wendy’s uses fresh beef, right?). They all have drive-thrus.
Of course, there are occasional exceptions to this rule. For Thrillist, we do not consider Chipotle to be a fast-food – what about its focus on natural ingredients, high price points, and a lack of toys that focus on children and playgrounds – but the series works on the installation of drive-thrus in some of its areas.
2. The price point is accessible
Price comes in many forms. You won’t find a price menu in places like Panera or Shake Shack, but you’ll find deal menus and dollar menus at the Chalupa home or under the Golden Arches. That is not to say that fast food is cheap; it simply reflects that the price – and sometimes, food quality – differs in two categories. While Taco Bell claims 21 menu items you can get for just $ 1, Chipotle highlights a concise list of ingredients in its guacamole, as, as you know, it’s an additional $ 2- $ 3. You’ll be hard-pressed to find a fast-food company that prides itself on all the ingredients & additives that make up its menu, but offering the full McChicken for a fee is a drag.
3. It is open late, sometimes even 24/7
We were all there: we put soft tacos in our mouths at 3 am I came out of a plastic bag Taco Bell or moping about not being able to get McFlurry full of candy because the machine is broken and also the only thing that goes to help you relax after a long night shift. That fast food item is fast-casual: You can show off at random and be on your way to having fun (at least, when the machine is working!) With fried food in a bag. Many fast-food restaurants open late, and some even open 24/7, including holidays.
4. You can get a happy meal & maybe enjoy a ball pit
In the year of our king, 2000, I – like many 7-year-olds at the time – was a fan of Furby. I collected every single Furby from McDonald’s Happy Meal for that year. Where can you find a bunch of plastic Furbys to look at in your soul or a collection of plastic prices from any Disney movie that will come out next? Not at Panda Express or for five boys. Certainly not in Chipotle.
In addition to the pictures included in the fun food that kids complain about, fast food places and, sometimes, sit in a glorious football pit and playground. Of course, this has nothing to do with food. Yes, it still works.
Fast-food chains are excellent with your inability to take them too seriously.
Then what makes fast-casual fast-casual?
Too fast, the classier evening partner in fast food, the one who grew up with his car and Netflix, did not borrow from his cousin Jason. As Kat put it well above, fast food resides in Venn’s sleek design of ease of use, accessibility, and universal access. And now a little quicker can swim in the same lake, but using a different route. And last year, thanks to my column To Fast Fast Too Casual reviewing the fastest national chains, I got to see many places in this area. And I’ve learned a few things about what separates them from their quick cousins.
1. They serve alcohol
Not all, of course. But there is a good chance that if you go to a fast-food restaurant, you will be able to buy, at least, a few beers, a variety of wines, and in some cases, cocktails. This has a purpose. Unusual restaurants are very popular with the working class – otherwise, especially for tired office bearers who are willing to spend $ 15 on a bowl of roasted chicken and Brussels sprouts because it is just a block away. Fast food, on the other hand, is for everyone – for all ages.
2. There’s more of an expectation to sit down and enjoy the meal rather than take it to-go
This is a significant difference. Unusual restaurants require you to stay as long as possible, while fast restaurants are about profit. The reason is simple: Many fast-food restaurants, such as Panera, for example, when they saw the dominance of independent coffee culture in the last decade, realized that by making their restaurants more comfortable with daily news on Wi-Fi and comfortable chairs, they could turn one customer into two to three different sales.
- Ingredients are often advertised as less processed, more wholesome
As people become more aware of what they put into their bodies, unfamiliar restaurants are getting closer. Ordinary members immediately want people to think they are out of the category, and part of that means healthy ingredients rather than fast food. Chipotle easily is an extreme example of this, if not accurate. The company has spent millions on well-ventilated and well-stocked Keto-friendly burrito dishes (roast beef, hand-sliced avocado, etc.) because transparency is seen as a benefit and not as a hindrance.
4. There isn’t a mascot
I mean, you probably won’t take a day off when the felon Hamburgular-based food delivers Furbys.