Food Marketing Services
Food Marketing is a valuable cornerstone of what Gourmet Ads is all about. Gourmet ads focus entirely on reaching and interacting with end-users, i.e., the consumer holding customer. Ads can work with you to create a strategy to reach your target audience.
Food Marketing – R&D
Before any product hit the convention line, food companies undertook extensive research and development. At this stage, food companies aim to understand what consumers want in focus groups and develop food product ideas relevant to their target audience. This can be a completely new food product or an existing modification to ensure the product is intended.
Food Marketing & Packaging
Once the idea has been made in the testing phase, and the company decides on a market for their food product, they need to determine what message they want to send to their potential customers.
Most people make purchasing decisions by appearance, so packaging is closely related. Specific colors such as red and yellow psychologically affect people’s appetite for food. However, Organic-based food products may include more “earth” colors when compared to bright colors that may suggest artificial colors.
Food Marketing Trends
Looking back to the late 1800s, food marketing strategies were non-existent. Everyone bought products based on location because transportation and manufacturing could not be as advanced today. The vehicle was so expensive that it was easy for a person to purchase food from an acquaintance in his neighborhood.
Today, more & more companies are using digital marketing strategies with a soft touch to create product credibility. We see more family-related and emotional advertising, trying to touch hearts and build trust.
Dietary trends that can influence what a food product may end up with include popular ingredients such as Organic, Vegetarian, Barbeque, Gluten Free and salt or sugar cuts, to name just a few.
Trends can significantly affect make-up.
We also see food products using the power of their products to create more products without their standard mix. For example, Heinz once focused on their development entirely on the pickle. Still, now you can find Heinz ketchup, mustard, mayonnaise, salad dressing, and more.
Food marketing and you
Food marketing is advertising that promotes the sales of certain foods or food products. The many foods and beverages on the market can add sodium, sugar, or saturated fat to our food patterns.
Food marketing can take on unique forms, such as:
Sponsorship of events
Contests and sales promotions
Social media posts on
New types of marketing, like sponsored spaces on social media, can be hard to spot. This can make it tough to know when to advertise.
Marketing may also be targeted to you based on your data, such as your own:
- Age and gender
- Web browsing history
- Purchasing history
Behavioral advertising tracks your data & online activity over time to share targeted ads.
How food marketing can profoundly affect your food choices
Food sales are all around us. As a result, you are likely to experience the changing and often conflicting food messages. This can make it challenging to make healthy food choices.
Food marketing can affect you in many different ways.
It is designed to:
- Create food trends.
- Buy certain foods or drinks.
- Loyalty points
- Tickets to movies or sports events
- Coupons for future food purchases
- Buy foods to get promotional items.
- Build brand loyalty so you can continue to purchase from a particular store and products with a brand name.
- Create links between certain foods, brands, and a particular lifestyle
Benefits of being aware of food marketing
Being able to market food is a food skill that can help you:
- See where food is sold to you
- Decide if the food item is healthy using food labels rather than relying on a marketing message alone.
- Educate those who may be at high risk in food marketing, such as young children and adolescents, about marketing strategies