Food Marketing Services

Food Marketing Services

Food Marketing Services

Food Marketing is a valuable cornerstone of what Gourmet Ads is all about. Since 2008, we have provided food and food marketing solutions to food companies and grocery stores worldwide through managed services and strategic marketing programs. Gourmet ads focus entirely on reaching and interacting with end-users, i.e., the consumer holding customer.

Ads can work with you to create a strategy to reach your target audience.

What is Food Marketing?

It is defined as a series of advertising events between a food company and a consumer.

Food Marketing – R&D

Long before any product hit the convention line, food companies undertook extensive research and development. At this stage, food companies aim to understand what consumers are looking for in focus groups and develop food product ideas relevant to their target audience. This can be a completely new food product or an existing modification to ensure the product is intended.

 

Food Marketing & Packaging

Once the idea has been made in the testing phase, and the company decides a market for their food product, they need to determine what message they want to send to their potential customers.

Most people make purchasing decisions by appearance, so packaging is closely related to this. Specific colors such as red and yellow are said to have a psychological effect on people’s appetite for food. However, Organic-based food products may include more “earth” colors when compared to bright colors that may suggest artificial colors.

Food Marketing Trends

Looking back to the late 1800s, food marketing strategies were non-existent. Everyone bought products based on location because transportation and manufacturing could not be as advanced today. The vehicle was so expensive that it was easy for a person to purchase food from an acquaintance in his neighborhood.

Today, more & more companies are using digital marketing strategies with a soft touch to create product credibility. We see more family-related and emotional advertising coming through, trying to touch hearts and build trust.

Dietary trends that can influence what a food product may end up with can include popular ingredients such as Organic, Vegetarian, Barbeque, Gluten Free and salt or sugar cuts, to name just a few. 

 

Trends can significantly affect make-up.

We also see food products using the power of their products to create more products without their standard mix. Heinz once focused on their development entirely on the pickle, but now you can find Heinz ketchup, mustard, mayonnaise, salad dressing, and more.

Food Marketing and Messages

Another feature that goes into branding is the size of their ads. We will use Jif as an example as well. For numerous years, when we think of Jif, we believe that “Choosy’s mothers chose Jif.”

 

Food marketing and you

Food marketing is advertising that promotes the sales of certain foods or food products. The many foods and beverages on the market can add sodium, sugar, or saturated fat to our food patterns.

Food marketing can take on unique forms, such as:

Sponsorship of events

Branding

Celebrity endorsements

Contests and sales promotions

 

Social media posts on:

  • Twitter
  • Pinterest.
  • Facebook
  • Instagram
  • Snapchat
  • commercials
  • on TV
  • on the radio
  • on TV
  • in movies
  • in magazines
  • on social media posts
  • in music lyrics and videos
  • on the internet
  • before the start of movies
  • product placement

New types of marketing like sponsored spaces on social media can be hard to spot. This can make it tough to know when to advertise.

Marketing may also be targeted to you based on your data, such as your own:

  • Age and gender
  • Web browsing history
  • Purchasing history

 

Behavioral advertising tracks your data & online activity over time to share targeted ads.

How food marketing can profoundly affect your food choices

Food sales are all around us. You are likely to experience the changing and often conflicting messages of food. This can make it challenging to make healthy food choices.

Food marketing can affect you in many different ways.

It is designed to:

  • Create food trends.
  • Buy certain foods or drinks.
  • Loyalty points
  • Tickets to movies or sports events
  • Coupons for future food purchases
  • Buy foods to get promotional items.
  • Build brand loyalty so you can continue to purchase from a particular store and products with a brand name.
  • Create links between certain foods, brands, and a particular lifestyle

Benefits of being aware of food marketing

Being able to market food is a food skill that can help you:

  • See where food is sold to you
  • Decide if the food item is healthy by using food labels rather than relying on a marketing message alone.
  • Educate those who may be at high risk in food marketing, such as young children and adolescents, about marketing strategies

How to be aware of food marketing when making food choices?

Use the following tips to help you make informed choices:

Use food labels.

Stick to your diet list and avoid thoughtless purchases.

Ask why you want to buy some food or drink. Do you think:

  • Is it cool?
  • Will it improve your mood?
  • Will it provide nutritional benefits?
  • Is it healthy?

 

Questions what form of marketing you got these ideas from, like:

  • A celebrity endorsement.
  • Messages on the product itself.
  • A sponsored blog post.

 

Explore ways to lessen the exposure to ads. Try:

  • Using ad-free platforms
  • Downloading software that limits advertising and pop-ups
  • Limiting screen time

 

That’s a straightforward marketing strategy that tries to reach mothers who choose what their children are eating. If we look at Smucker’s jelly, the manufacturing company takes the easy way out and sends home the message that they are the company that owns the family that takes care of their product.

As a result, these companies may charge more for their products because they place themselves as premium brands in their market. Having a targeted audience and knowing where you stand in the market is the most important thing you can do when marketing your foods to consumers.

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