How To Increase Hotel Revenue food
How to increase hotel revenue?
This is the question we listen to over the meeting table from time to time by various hoteliers. While it is a simple question for us to be answered, it is not a simple task for the managers; it requires a lot of organization, promotion, and effort.
Here are our ten tips for effortless marketing — how to increase revenue in the restaurant and receive more bookings.
If you are planning to raise money, bring in your marketing and sales team and set aside time to do these steps:
Focus on customer satisfaction
An unhappy guest will damage your reputation – make sure you respond to reviews or have someone do it for you. Maintain a high-quality service, respond in a diploma, calm manner and give a refund if needed. Take it to the next level: do not just respond to updates but act accordingly! If a large number of your guests have similar requests or feedback, apply those changes to your daily hotel life.
Offer a better booking experience than your competitors.
Nowadays, almost everyone books online, and a growing number of people are booking on their phones. This means that your site and your booking engine should be user-friendly. Learn about device trends and bookings here. We hope you already do this but offer a better price on your site (direct booking.) OTAs. You can also add online access or a digital visitor experience to it.
Keep your staff happy!
If your employees are satisfied with the conditions in which they work, the income they receive, and the treatment they will then have will be more patient with the conflicting guests, not to mention that it will be easier for them to be friendly in general. This is the key to a high level of service; guests will definitely see if your employees exceed their expected duties to make their stay complete. And abracadabra; your ratings will go up significantly!
Make the guests feel at home.
A warm message before they arrive will do wonders. You can also let them know before staying with your services, parking, and things you can feel in the area. This will help you to build a guest hotel bond. If the visitor knows which taxi service to order – and therefore is not fraudulent at the airport – or he may enter earlier than usual (e.g., when their flight arrives at 4 a.m.), they will feel really at home. You can create offers for this and increase your revenue quickly with a top-selling platform.
Ask your guests if they need an upgrade.
But don’t say it’s a clear improvement. Try to sell the experience or memory they will have, like this: get a guaranteed view! – selling a large room with a better view of the city. If your suites are empty most of the time, offer guests who have already paid for their standard room and earn extra money. Take it to the next level: Improvement not only needs to be about a large room but can also include a bottle of wine, room service or time out, anything you think is suitable for your guests. Just all for a little extra money.
Sell the other hotel products.
If you have a spa or restaurant, make sure guests use it! If you are in a tourist attraction, there should be some outstanding restaurants, and your guests may go out for a meal elsewhere. Please make sure you market your extra services well, make them attractive to your visitors, such as traditional ones, offering them at certain times of the year, and following the latest trends in sales. There are numerous ways to do that, and we have articles about the rise of the season here and another about the boutique hotel upsell here. You can also sell very simple items, such as a bathtub, room appliance, or Netflix package & snacks.
Are there any concerts, events, and special events in the city that visitors are attending? Make sure you are ready for that. You can sell these tickets, join Hop on Hop, and offer this experience with additional taxis, dinners, or gift sets. As a result, the visitor will enjoy the city more while your hotel earns more money – a win-win for both of them.
Social media marketing
Social media trends help hotels to stay in touch with their guests. It is now much easier to promote hotel services and hotel services on Facebook, Instagram, and Twitter. Learn a little about who uses the platform, e.g., FB is mainly used by middle-aged women, and Instagram is the next GenZ gaming platform. The fact that they are not old enough does not mean they have no money, and GenZ will not buy anything with a bad update. Try to post new information frequently, best times in the morning, lunch break, and dinner, and remember that it is necessary to engage in guest comments. You can learn more about social media strategies that you can use at the hotel through Hotel Speak.
Personalize your offers
Each visitor is different. Use the segments to promote what is offered. This increases the compatibility significantly. Business travelers behave pretty differently than recreational travelers. The same can be said of other nations. You really understand your parts. Create an offer and think about it.
Automate your up-selling
To understand customer needs while also increasing your hotel budget, you need to up-sell communication software and guests. If you do not have time to reflect on the behavior of visitors, check what you have learned with your team and do it and find up-sell software where the system analyzes the data and sends welcome and offered emails automatically. All you have to do is sit down, relax and watch your money increase.