Restaurant Marketing Ideas
Have a restaurant that serves fantastic food? It is Great! But you guess what? That alone won’t bring more customers to your restaurant’s doorstep. Your brand won’t get viral over-night without a well-defined set of approaches.
Worried? Don’t be.
This article will take you to the various steps you can take to structure your restaurant marketing strategy in 2020.
Social Media Promotions
Social Media could be the voice of your brand. It’s an engagement machine where you can create great content – to expand.
Yes, most restaurants have a communication product. But do they create enough visual content to attract customer eyeballs?
Here are some things that may need your attention.
- Call to Actions
- Video Marketing
- Creatives and Templates
So what can you show through these videos? Here are few ideas to get started quickly:
Behind the scenes and recipe videos of your famous dishes.
Videos of how your particular restaurant looks on special occasions.
Quick mocktail and DIY videos.
- Use memorable images
- Try live video
- Social media strategy
Restaurant Loyalty Programs
An essential part of your business comes with your existing customers. Your restaurant marketing strategy should engage customers to keep coming back to your restaurant.
A restaurant loyalty program rewards your customers when they frequently at your restaurant. The omnichannel strategy will make it more attractive to customers.
So what are few ways to take your loyalty program strategy to the next level? Here are two ideas that you can try:
- Offer referral incentives
- Provide extra points for social sharing
CRM (SMS and Email Marketing)
We like to call these two the vital pillars of your customer’s relationship management strategy.
Once you get access to customer information – SMS plus email campaigns on your marketing automation tool are an excellent way to engage your audience.
Here are some ideas to get it right:
- Time of campaign
Onto few tips for your campaign messaging to get more conversions:
- Topical offers –
- Catch them early
To be available online, your business must be listed on Google and other popular sites. Traffic on these sites goes up as many as a million per day. Ask for any digital advertising activity, and listing is probably the first step to get online
Many sites allow you to receive updates, ratings, testimonials, photos on their platforms. This can add to the good qualities that your restaurant needs. Here are few high authority websites to get listed on:
- Google My Business
- LinkedIn Company Directory
- Yellow Pages
- Yahoo! Local
- Apple Maps
Paid digital marketing strategy is common in any restaurant looking to build its online marketplace. Digital ads are a great way to show what you need to give your target audience. It helps you showcase your product to your expectations and get direct traffic to your online food ordering platform. Special offers, including discounts at your restaurant, can be encouraged with these ads.
Here are a few suggestions for making suitable ads:
Low content, high visibility
Make sure you provide value with an ad
Perform the art of doing extra action in an ad.
Maintaining a blog r article on your website is always the best idea. It is a great way to keep your customers updated.
Why is a blog an essential part of your global restaurant marketing strategy? There are many reasons:
- It strengthens your authority over any given topic.
- Allows you to tell everything new in your restaurant
- It conveys unique reasons why they should order at your restaurant.
- It provides a platform for people to interact with you and know what they like or dislike about your restaurant.
- Blogs shared on social media or promoted in other ways help keep your product fresh in your customer’s minds.
Your restaurant may not fly higher even if you provide the customer with a fantastic experience or excellent food.
Influence people who review your restaurant and share experiences with their fans. Often in today’s setup, promoters work on social media platforms where their posts get the most engagement. This helps increase the visibility and visibility of your restaurant on social media and does wonder for your accessibility. So consider participating in a few influencers in 2019 as part of your strategic marketing plan.
You can follow this simple procedure:
- List the restaurant influences and bloggers.
- Send access emails
- Request them to come for a visit and share their valued opinion
There are few review sites where customers leave comments about their experience in the restaurant. Please pay close attention to them as they are public and influence customer decisions as they choose their favorite restaurant online.
Restaurant review management helps you to:
- Keep a record of what customers say about you
- Gather public feelings about your restaurant
- Get positive feedback & Build relationships online by replying.
Once you’ve built up a list, it’s a real task to keep your customers engaged with new content. If you pull out too many campaigns with aggressive CTAs, they may not fit well with your audience.
Here are some rare tips to help you build a good newsletter:
- Device friendly
- Highly visual
- Include a call to actions
- Include social buttons
Build a website
A good website is crucial for all your restaurant marketing, branding, access, and advertising efforts. The limited space provided by Swiggy and Zomato to display your restaurant is one major problem. Having a website helps you overcome this by providing ample opportunity to push your messages the way you want.
As you build your website, know the following guidelines:
- Make it attractive
- Use great content
- Put-Call to Action buttons
- Check the website load time
- Check for responsiveness across devices
- Add blog pages
Build an Online Food Ordering App
Like a website, an active online food ordering app is also an essential part of your income plan. As mobile phones become more prevalent within a thousand years, orders for apps are expected to grow in the coming years.
An active online ordering app will help you in:
- Getting direct orders, so no commission to be paid
- Branding and advertising
- Retaining customers
Make sure your app has the following:
- Sign up options, log in details
- Available on iOS, Android, Windows stores
- Has good content, good visuals
- Responsive across devices
Talking to customers is of paramount significance when it comes to the matter of restaurant marketing. Customers who visit your restaurant provide feedback that is an excellent pointer to your reliable performance. It is also a perfect opportunity for you to connect with the customers and take in their views.