Restaurant Reputation Management
Restaurant reputation management is the process for the restaurants to easily manage all of the customers feedback and designing a system to easily improve the user experience. Successful restaurant management can make the difference between a house full of orders, deliveries, and bookings – and a slow Friday night with empty tables and not on the waiting list. Customers rely heavily on information from the Internet, menus, prices, and online reviews when deciding what to order and what to eat.
Restaurant management is much needed and more important than ever when the epidemic has plagued the entire industry. The level of participation and involvement of restaurants on digital platforms can affect how customers perceive your business.
Reviews are critical to the online reputation of any restaurant, influencing up to 55.5% of consumers. To overcome uncertainty and deliver an improved customer experience, restaurants must be able to manage their online reputation. Below are five ways to get started.
- Monitor online reviews.
- Show off your positive reviews.
- Look at the competition.
- Respond to negative reviews.
- Ask for reviews from customers.
Regularly Monitor Online Reviews
Reviewing reviews gives you a better understanding of customers’ thoughts after a meal or order from your restaurant. You can use this detailed information to improve your performance. For example, you can refine your marketing communications with positive highlighting from the customer experience. In the meantime, the negative feedback helps you identify areas where you can improve.
The importance of restaurant star ratings, as 33% of customers say they will not choose a restaurant with an average rating of three stars on online review websites like Yelp, Google, Tripadvisor, and Facebook. A recent report by Small Biz Trends found that 94% of consumers prefer restaurants based on their online reviews. It’s not easy to stay efficient if you manage a lot of restaurants. However, this is where restaurant reputation management techniques can benefit your business. Using a software tool like ReviewTrackers lets you keep your finger on your restaurant’s reputation with customized email alerts and update notifications.
Respond to Negative Reviews
Now that you’re looking at customer feedback, the next step is to respond to reviews. Again, in such difficult times, listening and engaging with your customers is essential.
Seeing a business respond to negative reviews is enough to convince 44.6% of customers to choose a company. Therefore, it is essential to avoid boilerplate reactions. Instead, answer directly, explain any issues customers have with their information, and, where appropriate, devise a solution that can overcome critics.
Creating a well-written and quality product response can show your reviewer and potential customers that your business cares about the reaction. In a few words, you can turn a negative aspect of your online product into something that attracts more customers.
Ask Customers for Reviews
Want your restaurant ranked high on Google search results pages? Start by asking your customers to leave updates on your restaurant profiles. This helps the quality of your local SEO while attracting visitors to visit or order from your restaurant, significantly as the industry stabilizes “normal” and finds ways to recover from the epidemic.
Making your way to request updates can also lead to very high rates. However, numerous studies have also suggested that guaranteed reviews posted by genuine buyers are seen as more reliable than unannounced reviews.
With the ReviewTrackers Ask tool, you can send campaigns to customers via SMS or email messages. In doing so, he reminds customers to share their knowledge online at a time when they may be more inclined to help businesses with their credentials.
Show Off Your Positive Reviews
Once you’ve put together a lot of great reviews, it’s time to show them. Displaying updates on your website instills consumer confidence and can lead to many changes. Researchers at Northwestern University found that offering updates could lead to a 270% growth rate.
You don’t need to copy and paste updates to your website individually. Instead, using a set of update widgets like Amplify allows you to manually select and display a carousel for various updates, location-based reviews, or your high-quality feedback.
Take a look at Your Competition
To be successful in this industry, you need to watch the competition. New ideas and styles are often used in restaurants to attract customers, and everyone is working to keep their business strong during this unprecedented time.
Take a Look at Your Competition
To stay on top of consistent change, you must plan and implement an effective strategic competitive strategy to stay in the game and keep your customer. Competitive intelligence is already such an essential part of the business that 41% of consumers “strongly agree” with the significant role in the organization’s success.
With a software tool like ReviewTrackers, you can use the Competitors Report feature, which displays data comparing your product to specific competitors. The information provided reflects an in-depth understanding of industry trends and market changes to help you make an informed decision about your restaurant’s future.
Benefits Restaurant Reputation Management
Ninety-seven percent of people learn more about a regional company online than anywhere else, and the glowing reputation of your restaurant makes it significantly easier for them to make a purchase decision.
Building a good reputation is not easy, especially in the competitive restaurant industry. However, starting with the five steps outlined above can pay off in the long run with good reviews, more customers, and higher incomes.