Ten Affordable Marketing Tactics for Your Restaurant in 2022
Living by the rules of relapse due to COVID-19 has become a new norm for many of us. While entrepreneurs & consumers alike continue to adapt to the new environment, some business owners are more affected than others. Specifically, those restaurants work.
If you are a restaurant owner and are planning to reopen or have already done so, there may be a need for different marketing strategies to attract the public.
To ensure that money continues to flow into your business during these times, we’ve compiled a list of inexpensive marketing ideas to help attract more customers and finally fill your tables, dockets, and online delivery orders as the world open up for service!
Create and use social media pages
Social media is a powerful tool that easily attracts fresh customers. Many restaurants are already on social media, and spending less money on advertising can increase your fan base and engagement. Start with one platform (most restaurants use Instagram or Facebook) to make it easier to engage with customers and keep your page up to date.
The important thing about using social media is that you initially maintain some posting schedule. It does not have to be daily or even weekly. But when you consistently update your customers with new photos, deals, and traditional posts, they are more likely to remain loyal.
Here are few suggestions for what you can post.
Deals and promotions
Showcase your food
Feature your staff
Returning to your best customers should be something you already do. If not, establishing loyalty programs can go a long way. Not only does it encourage current customers to come back regularly, but it also serves as an easy way to connect with new ones.
Leverage coupons and discounts
We’ve already said, but coupons and discounts are a great way to bring in more customers. You can go for a custom with newspaper ads or in-store promotions or go directly to where your customers are. Whichever method you use, be careful that what you offer doesn’t end up costing you too much over time.
If you are offering something for free, be sure to choose items such as desserts, spices, or soft drinks as part of your routine. If it’s a discount, make sure you don’t just donate too much when you sell at a loss without doing it elsewhere. Must be sure to check your cash flow, income statements, and forecasts to see what discounts will affect your business and the selling price it will take down and hopefully turn a profit.
Upgrade or create a good business website
If you don’t have a good website, you need it. Without it, you cannot have customers online, and you cannot control your digital product. And in addition to the possibility, all competitors already have it, making it very difficult to compete.
Fortunately, most of the work you have done with the social and traditional promotion can be repeated on your website. And as a restaurant, your food is talkative, which means you only need a simple one-page space to include photos of your food and other necessary details. If you already have a website but have not updated it temporarily, you should probably review it to makes sure it accurately reflects the brand and quality of your restaurant.
If you’re not sure what to include, check out our article on how to build an unmistakable site for your restaurant for some tips.
Make your business searchable.
A good website gives customers a place to find you directly online, but they usually search for alternatives where your site may not appear first. Having a Facebook, Instagram, or Twitter page solves that problem when customers seek recommendations on social media. But if they are looking at Apple or Google maps, or even just online, having online business profiles is a must. Here are the top two that you should consider creating.
Focus on local digital ads
When investing in digital advertising, local content is often better at restaurants. You want to attract customers who are fully ready to eat and, especially for new customers, is one of the closest options available. The best way to do this? Uses geo-targeted ads.
Geo Identification allows you to set specific cities or radios around your restaurant, where ads will be displayed. It aids you to save money by removing anyone from your ad display which is more likely to visit your restaurant just because of location. From Facebook & Instagram to Google search, any online advertisement platform you use will have this option.
You can use these ads manually or place them to customize and bid within a specific price range. It may take practice to do well, but digital ads are an inexpensive but effective marketing method to use if you have a small advertising budget.
Use email marketing
Don’t underestimate the power of email. You can quickly convert a customer who will be a paying customer with the right message. But before you can start sending electronic mails, you need to create a list of contacts first.
Offer additional services
If your restaurant remains open during the current crisis, you may need to adjust functionality, including collection and delivery. If you are currently available and have trouble returning customers to the door, offering these services may be required. And while it is a complex process to start serving customers outside the walls of your restaurant, there are some benefits.
Advertise on delivery apps
A great call to action
Collaboration is a wonderful way to reach established audiences. They already trust the product, promoter, or product you are connected to, making it much easier to connect. The tricky part of any partnership is that it needs to feel natural and value that new customer.
You cannot interact illegally and expect customers to accept you as soon as possible. There needs to be a connection that closes the idea of why their favorite company will work with you. Be specific and visible in the announcement to make sure your customers and their customers understand why the partnership is happening.
Once you have overcome that obstacle, meeting a motivator or business can quickly become a recipe for success.
Starting a blog or video series can be seen as the last thing you can think of when using your restaurant. But it is a great way to improve your online presence and continuously promote your restaurant. It could be recipes, customer testimonials, news about your business, or the food industry as a whole.
Additionally, any creative content can be used on your social channels, in your email campaigns, and as digital advertising information. There is a reason we have saved this to the end because it can help build all the other programs you have started. It will take a lot of work & consistent relevance to fit, but if you have a goal and are willing to shoot it, developing content can significantly help your business.
Plan, test, repeat
Any new marketing programs will take some time to improve before they become effective. The most helpful thing you can do is revisit your business plan and objectives before using any new marketing strategies. They will act as your guiding light in this process and make sure you do not overuse or follow conflicting metrics to be successful.