Understanding Restaurant food delivery model | Unconventional

Understanding Restaurant food delivery model | Unconventional

Restaurant food delivery model of business


Any online food delivery app is a great app for our mobile phones. The reason? It is a “Program” that will quench the thirst of our taste buds. We have gone through a few facts and statistics to conclude that non-basic foods are becoming more and more popular.

The COVID 19 crisis has caused a dramatic change in food delivery statistics. If you believe the statistics, 45 million people in the US used online food delivery apps last year. GrubHub’s customer base grew by 35% by 2020. About two in five restaurants have started an online food delivery service by 2020.

This proves that the $ 137 billion online food delivery market forecast for 2023 will be valid. So if you are interested in entering this industry in the coming years, we suggest that you hold a complete understanding of its business model. Learning about the business model of deep food delivery will help you make wise decisions and increase your chances of success. This blog has discussed business models for various food delivery systems, their pros and cons, and ways you can earn money.


Introduction to food delivery application:

Online food delivery is responsible for delivering food and other cooked items at the customer’s door. Customers can place their orders using a mobile app or web application. The simplicity and delivery that it provides to customers enable them to use the app more often.

A quick swipe to add items to the cart and a good user experience is something users look for food delivery system solutions.

The business model of online food delivery makes it easy and accessible for users to access restaurants. Users don’t have to wait for the turn. Instead, they can sit at their home, watch their favorite TV shows, and eat their food at the door. About 70% of users can go to the online menu over meat because it saves time.

Food ordering becomes an easy way to order food because of its customer style, features, and composition.

Food delivery applications allow users to pay the price using a variety of payment methods. Users love the customized menus and content they find through food delivery systems.

In all, customers accept donations for food delivery. The hard work done after designing the app by the food delivery app development company is to be commended. Well, you can also hire on-demand application developers to develop your classic-looking food delivery app.

Now, let us continue with the types of food delivery business models’ topic.

Order only model:

In this food delivery app business model, the app acts as a cable between the customer and the restaurant. Here, you will collaborate and request a pool of food chains and restaurants in the app. Customers can access a variety of menus & order food on their own time.

Many popular online food delivery apps like GrubHub, Sleeveless Work in this business model. This model for the food delivery business in 2021 is often called the Platform to Consumer model.

Some of the benefits of this business model are:

Since you do not have a restaurant, you are not responsible for preparing food;

This business model does not need any advance costs;

You can gradually increase your turnover.

Disadvantages of this type of business are:

The first one that works like a profit can be a bad thing too. That is, you must offer limited menu items available and associated restaurants.

You can charge a set fee from the restaurant for placed orders, but you cannot charge more than the prescribed fee.

You cannot be sure about the quality of the food and packing the restaurant that it has to offer its customers.

Fully integrated food delivery business model:

In such a business model, the platform is responsible for managing the kitchen and utilities. Suppose you have a plan to start your own restaurant chain. If so, you can consider getting into this business model for full food delivery.

In this type of business model, you need to pay close attention to the process of building a mobile app because that is where you go wrong. EatPurely, Extra Plate are examples that have used this business model.

Let’s get into the details of this delivery method. You will need to hire a chef (unless you are the one) and delivery managers. Another good option is renting a ghost kitchen as a ghostwriter who writes for someone else. But again, that comes with a certain amount of money. To complete, you will need an additional amount of money to start this business in total.

Advantages of this delivery business model are:

You can have complete control over the quality of food that your customers provide.

You can also keep up with the promised delivery time.

You can skip a restaurant.

Disadvantages of this delivery model are:

It would help convince your audience to divert their interest in your app from their favorite place. Rental equipment to manage the kitchen and utility equipment can turn out to be very expensive. If you miss any quality or delivery level, it may contradict you.

The challenges of the full-stack delivery model.

It is challenging for you to photograph investors to start your business. If you do not have a high value as a startup, you may fail miserably.

It can be a big challenge for you to attract users to the app. You will need to make a strong marketing campaign to make your food delivery program a success.


Earning money with a full-stack delivery model:

You can determine your delivery fee according to your business model. You can freely choose how much money you want to save for restaurant owners and customers. You can unleash special features of your customers to attract your users and engage them over the app.


Which food delivery business-model should you choose?

The Online food delivery is a lucrative business, but only if done right. You can contact us to discuss your food delivery business idea. We will help you choose a business model. We also offer a complete app upgrade to get you started.

All the types of business mentioned above have their contributions and disadvantages. Be wise enough to make a final decision. We wish you to be the following application to set the industry standard. All the best!